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dr emulator (madmax)
08-26-2011, 09:21 AM
Can Apple survive without Steve Jobs?

Steve Jobs has resigned as Apple CEO and been replaced by the company's chief operating officer Tim Cook. In a resignation letter, Jobs, who has been on a medical leave of absence since January this year, said he could no longer carry out his duties.

The 56-year-old founded Apple in 1976 and is widely seen as the company's creative dynamo. He will remain at Cupertino as non-executive chairman.

In his resignation letter, Jobs said: "I believe Apple's brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role."

The last time Jobs left Apple - under acrimonious circumstances in 1985 - the company went to the brink of bankruptcy. Jobs's return in 1997 heralded the era of iPod, iPhone and iPad products that have helped Apple to become the biggest company in the US. Commentators wonder whether Apple can continue its huge success without Jobs.

"Forceful bosses whose personalities shape everything about their businesses are going out of fashion these days, for good reason many would say," writes the BBC's Rory Cellan-Jones.

"But Steve Jobs is a rare example of a chief executive who is synonymous with his company, a perfectionist who obsesses over every detail and has been the public face of just about every major product launch in the past decade."

As an example of Jobs's style, Steve Lohr, in the New York Times, remembers when a journalist asked the Apple boss what market research went in to the iPad. Jobs replied: "None. It's not the consumers' job to know what they want."

So what does the future hold for an Apple without such a forceful personality at the helm? "The good news for Apple is that the product road map in this industry is pretty much in place two and three years out," David B. Yoffie, a professor at the Harvard Business School, tells Lohr. "So 80 to 90 per cent of what would happen in that time would be the same, even without Steve."

The real question, he says, is what happens after that road map runs out. Chris O'Brien in the San Jose Mercury outlines two possible futures: "One view holds that Jobs has built a deep bench of executive talent that will keep a steady hand on the rudder.

"The counter view is that following its decade-long reinvention, Apple is so optimised to serve Jobs that it is doomed to falter under anyone else's leadership."

source (http://news.uk.msn.com/uk/can-apple-survive-without-steve-jobs-1)

ProgressiveTokyo
08-26-2011, 10:53 AM
I think Cook is a logistics and implementation guy (he revolutionized their manufacturing cycle) but doesnt seem like an idea man to me. More like a damn good yes man for Jobs, and he earned his shot at CEO... but it wont last. I can imagine Jobs wouldnt have wanted a junior Jobs around while he was there, their personalities would have conflicted too much. But eventually they will need someone like that.

I actually would be shocked if Cook was still CEO after a year or two.

DrPepper
08-26-2011, 01:56 PM
From what I can remember Jobs didn't come up with half the idea's that made apple successful but fired all the useless idiots. Chances are if he's been picked as his successor they have a lot of faith in him and his skills.

Papahyooie
08-27-2011, 01:48 AM
Jobs replied: "None. It's not the consumers' job to know what they want."

Apple is so optimised to serve Jobs that it is doomed to falter under anyone else's leadership


Exactly why I say "Good." Let it die.

twilyth
08-27-2011, 02:13 AM
If Cook is the guy I'm thinking of, he's been with Jobs from the beginning. He knows how jobs thinks and works. I think he will have no trouble running the company.

As for ideas, all Jobs has ever done is take tech that is just on the cusp of being commercialized and successfully brought it to market. The only other idea that has made apple successful is focusing on the user interface and making it seamless and intuitive. That has been more important to their success than anything else. It's a simple, obvious idea but one people in the tech world universally ignore.

ProgressiveTokyo
08-28-2011, 03:50 AM
If Cook is the guy I'm thinking of, he's been with Jobs from the beginning.

Hes not. He was with Compaq (and before that spent about 12 years at IBM) as a senior executive and joined Apple about 1 year after Jobs was re-instated as CEO. He helped them close all of their overseas manufacturing and develop the FoxConn model among other things. He is a "get things done on time and as instructed" kinda guy.